Barbara Sirio, a former majorette, dancer and dance teacher, ruled a Dance School in Ivrea for 20 years. Starting 2010 she decided to change her business because managing the school was carrying her away from what she liked: serving the dancers, the young passionate and the practitioners. As CEO of a big reality, she was much more involved in organization, administration and bureaucratic tasks, it was time to change.
Barbara stood a while to understand in which way she could express herself and decided to organize the first online shop in Italy to serve anybody who wanted to approach Cheerleading, Majorette or Twirling, no one was doing that at that time and Barbara is a pioneer in heart. With Sirio Store since 2012 she has supplied technical material and accessories for Twirling and Majorettes to hundreds of teams in Italy and in Europe.
Right before the pandemic, she decided to create also a proper business on colored batons, again as a pioneer, joining the american quality of Starline Shafts with an Italian production of rubber: that’s how Kamaleon Baton became a separate business, in which she was joined by other business people. Today, Kamaleon Baton is the only worldwide reality that offers professional colored twirling batons available in 12 different shades.